Social Norms

More Than You Think

The More Than You Think (MTYT) campaign is all about letting Hawaii’s youth make positive decisions. Our research shows that Hawaii teens think that most of their peers are drinkers, when the truth is, most aren't. This means a majority of teens are already making good choices – we just need to remind them. MTYT focuses on the positive aspects of being a teen and provides tools to help them continue to make good decisions about alcohol and everyday life.

Check Yourself

A place for teens to check out where they are with drugs and alcohol.

Social Marketing Institute

Use this site to learn more about social marketing and how it is being used in different disciplines throughout the world.

Social Norms Marketing

MOST of Us is a full-service social norms marketing firm. From survey design to program planning to the creation of national-quality campaign advertising, MOST of Us implements successful projects around the country. Check out this website to learn about Social Norms Marketing.

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